Mike Borek

VP of Marketing & Business Development

A Project Based Entrepreneur

Mike Borek brings over 15 years of experience in managing corporate branding, product marketing and business development functions in the enterprise technology sector. Mike is responsible for increasing SkyCreek’s presence in key targeted markets.

My Areas of Focus & Expertise

B2B Services

B2B Products

B2C Services

B2C Products

Position

Strategy Framing Identity Message
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13
11
3

B2B Services

B2B Products

B2C Services

B2C Products

Product

Strategy Design Manage Scale

B2B Services

B2B Products

B2C Services

B2C Products

Process

Demand Lead Sales Dev
1

B2B Services

B2B Products

B2C Services

B2C Products

Pursuit

Plan Ramp Scale Exit

Mike Borek

VP of Marketing & Business Development

About Me

A Project Based Entrepreneur

Mike Borek brings over 15 years of experience in managing corporate branding, product marketing and business development functions in the enterprise technology sector. Mike is responsible for increasing SkyCreek’s presence in key targeted markets.

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Resume

Mike Borek

VP of Marketing & Business Development

Summary

Mike Borek brings over 15 years of experience in managing corporate branding, product marketing and business development functions in the enterprise technology sector. Mike is responsible for increasing SkyCreek’s presence in key targeted markets.

Experience
SkyCreek | VP of Marketing & Strategic Initatives | Jun 11 - Current

Lead new product innovation and development (internal+offshore), strategic business development, and marketing functions across four lines of business (Customer Experience Mgmt, Customer Contact Mgmt, Patient Engagement Mgmt, ATM Access Mgmt) | Rebranded/repositioned company to clarify value and support new market penetration goals

  • Test 1
  • Test 2
  • Test 3
Education

Affiliations

Current

Internal Business Builder

Internal Business Builder

  • Design/Validate New Market Offerings
  • Stand-up Operations
  • Marketecture
Product Manager

Product Manager

  • ATM Access Security
  • ATM Dispatch Automation
  • International Sales & BD
Product Manager

Product Manager

  • Product Opportunity Analysis
  • Product Management & Development
  • Strategic Growth
Co-Founder

Co-Founder

  • Branding + Identity
  • Business Model Development
  • Marketecture
Theme Designer/Founder

Theme Designer/Founder

  • Theme Designer
  • Product Management & Development
  • ThemeForrest Distribution

Past

Rapid Concept Relaunch

Rapid Concept Relaunch

  • Product Design/Arch/Dev
  • Business Strategy
  • Strategic Opportunities

Identity

Differentiate Positive Market Position

  • Increase
  • Decrease
  • Summarize your offering advantage per Solution Category, Summarize your offering advantage per Solution Category, Summarize your offering advantage per Solution Category, Summarize your offering advantage per Solution Category
  • Summarize your offering advantage per Solution Category, Summarize your offering advantage per Solution Category, Summarize your offering advantage per Solution Category
  • Summarize your offering advantage per Solution Category

Experience Summary

  • Positon1
  • SkyCreek
  • New Life
  • Position2
  • OTC Anywhere
  • Lucys2
  • Position4
  • VetHire
  • Remodel Done Right
  • SkyCreek Health
  • Lucys | Shrews Brews & Cues

UI-UX

Maximize Simplicity & Stickiness

  • Ui-increase
  • Summarize your offering advantage per Solution Category, Summarize your offering advantage per Solution Category
  • Summarize your offering advantage per Solution Category, Summarize your offering advantage per Solution Category, Summarize your offering advantage per Solution Category
  • To remove an entry, please delete its titleTo remove an entry, please delete its title

Experience Summary

  • Position3

Illustration

Visually Conveying & Clarifying Complex Value Propositions

Experience Summary

  • OTC Anywhere | Automated ATM Lock Support Solutions Model
  • OTC Anywhere | Dynamic Dispatch of ATM Lock Support Resources
  • OTC Anywhere | Location-Based Automated ATM Lock Code Dispatch
  • MCI/Verizon Govt Services | Service Operations Management
  • MCI/Verizon Govt Services | Emergency Bandwidth Reallocation Services

WebDesign

Align to Psychographic Drivers

  • Web-decrease

Experience Summary

Marketecture

Empower Selling Efficiency

  • Test Up
  • Test Dw
  • Solution Bullet Test Text 1
  • Solution Bullet Test Text 1
  • Solution Bullet Test Text 1

Experience Summary

  • NTTA Enterprise Solutions | Managed Security Offering

MVP-Dev

To rapidly design, team and development cost effective market tests to validate potential new lanes of business

Experience Summary

Position

Shaping Market Understanding & Perception of Value

  • Friction
  • Alignment

B2B Services

B2B Products

B2C Services

B2C Products

Strategy Framing Identity Message
558
13
11
3
----Project Experience----

Strategy

  • Growth Planning
  • Distancing Strategy
  • Exit Trajectory

Framing

  • Value Propositions
  • Solution Models
  • Product Alignment

Identity

  • Brand Awareness
  • Corporate Persona
  • Market Presence

Message

  • Lead Capture
  • Prospect Conversion
  • Customer Cycling

Product

Streamline the Customer Effort to Receive Benefits Promised

  • Interia
  • Simplicity

B2B Services

B2B Products

B2C Services

B2C Products

Strategy Design Manage Scale
----Project Experience----

Strategy

  • Product Roadmap
  • Customer Vision
  • Market Validation

Design

  • Customer Experience
  • Product Marketing
  • Extension Models

Manage

  • Engineering Model
  • Market Influence
  • Customer Leadership

Scale

  • Technology Assets
  • Solution Components
  • Integration Points

Process

Lower the Complexity & Cost of Revenue Capture

  • Constraints
  • Efficiency

B2B Services

B2B Products

B2C Services

B2C Products

Demand Lead Sales Dev
1
----Project Experience----

Demand

  • Content Marketing
  • Thought Leadership
  • Product Ecosystems

Lead

  • Reach Strategies
  • Qualification Processes
  • Pipeline Nurturing

Sales

  • Direct Selling Strategies
  • Objection Handling
  • Closing Models

Dev

  • Core Roadmap
  • Enhancement Mgmt
  • Prototyping

Pursuit

Minimize the Cost, Disruption & Distraction of Capitalizing on New Growth Opportunities

  • Commitment
  • Velocity

B2B Services

B2B Products

B2C Services

B2C Products

Plan Ramp Scale Exit
----Project Experience----

Plan

  • Short-Term Pivots
  • Strategic Planning
  • Stretch Plays

Ramp

  • Prioritization
  • Vert/Horz Expansion
  • New Market Testing

Scale

  • Channel Plays
  • Market Positions
  • Strategic Milestones

Exit

  • Local Acquirers
  • Private Capital
  • Strategic Ventures
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